Hyper-Realistic Mannequins Haunt New Balenciaga Flagship

After departing from Vetements earlier this week, creative director Demna Gvasalia has shifted his focus to Balenciaga with a sleek new space on Madison Avenue. The new 4,500-square-foot space is heavy on Y2K aesthetics — think smooth metallic surfaces, curvilinear details, screens projecting atmospheric blue skies and other visuals that look like screensaver options for new computers, and general-spaceship vibes — that gives off the illusion of being trapped in a type of high-fashion simulation. Additionally, the creepiest and most enticing aspect of the store is the 3D printed mannequins based on the models that have walked in the designer’s shows.


See for yourself — the new store is open now at 620 Madison Ave, NY 10022.