Fashion

Hyper-Realistic Mannequins Haunt New Balenciaga Flagship

After departing from Vetements earlier this week, creative director Demna Gvasalia has shifted his focus to Balenciaga with a sleek new space on Madison Avenue. The new 4,500-square-foot space is heavy on Y2K aesthetics — think smooth metallic surfaces, curvilinear details, screens projecting atmospheric blue skies and other visuals that look like screensaver options for new computers, and general-spaceship vibes — that gives off the illusion of being trapped in a type of high-fashion simulation. Additionally, the creepiest and most enticing aspect of the store is the 3D printed mannequins based on the models that have walked in the designer’s shows.

 

See for yourself — the new store is open now at 620 Madison Ave, NY 10022.

 

 


YOU MIGHT LIKE

  • balenciaga- feature
    Balenciaga Gets Logo Makeunder

    Image: Balenciaga. Balenciaga, which has been under the helm of fashion disruptor and head designer of Vetements Demna Gvasalia since 2015, revealed a drastic logo rebrand…

  • WANGtn
    Alexander Wang Goes Global with First European Flagship

    Image: Alexander Wang. Ten years since Alexander Wang’s eponymous label’s inception, and just days after the dissolve of an iconic stay as Balenciaga creative director,…

  • balenciagafeatured
    Balenciaga Autumn/Winter 2017 Campaign

    Image: Balenciaga. Balenciaga launches its latest Autumn/Winter 2017 campaign of transformed wardrobe classics, establishing artist Jarno Parkkima and model Erwin Weder within a makeshift office…