GANT Rugger Unveils "Nouveau Prep" S/S 2012 Campaign

Few labels have succeeded in transforming themselves as successfully as GANT. For Spring 2012, this metamorphosis into progenitors of timely fashion continues in stride, with their “Nouveau Prep” RUGGER collection. Taking inspiration from 60’s pop, with hints of traditionalism and hipsterism, you’ll find slimmer fitting silhouettes updating archival favorites like madras and cloth oxfords. To drive home the point even more, GANT RUGGER hired real life preppies instead of models for their campaign.