R13 Opens in SoHo with Post-Punk Industrial Space

Inspired by themes of the “Other America,” luxury basics label R13 has opened a sleek new shop on SoHo’s Howard Street, alongside neighboring shopping destinations including Opening Ceremony, Rick Owens, and Reformation. The boutique — the designer’s first since the brand was founded back in 2009 — is a sprawling and immersive space that pays homage to various American subcultures. The store maintains a minimal and industrial interior aesthetic (the new normal in contemporary downtown retail) that’s contrasted with a series of large LED walls streaming various footage that’s more nightclub than clothing store.


R13 is open now at 34 Howard Street.


Images: R13.