JW Anderson Opened its First Flagship Store in London

It’s hard to believe that JW Anderson, the surrealist British brand founded by Jonathan Anderson who doubles as the creative director for Loewe, never had a flagship store in London. Since its launch in 2008, the label has become massively popular throughout the world, was the first to live stream a fashion show on Grindr, and even landed an ongoing partnership with Uniqlo before it set up shop in its hometown. That all changes today with the opening of the first JW Anderson store in the city’s SoHo neighborhood.


“Ever since I moved to London from Northern Ireland I have been in love with Soho. There is an incredible energy in the area. It feels quintessentially London to me,” Anderson said in a statement. For the new 13,000-square foot store’s interior, the designer worked with architectural firm 6a to create a unique atmosphere that utilizes the building’s industrial aesthetic while paying homage to the neighborhood’s historic nightlife scene.


JW Anderson is open now at 2 Brewer Street, London W1F 0SA.