Hawthorne Wants You to Build Your Own Grooming Kit

Starting your own grooming routine can be pretty daunting. There are just so many options out there — where to begin? Do you wanna combat dark circles or stop all visible signs of aging? Is it possible to do both? What about SPF? What the fuck is skin pollution and is it contributing to global warming? If you’ve ever felt intimidated while browsing different sites for moisturizers, serums, creams, masks, and god knows what else, you are not alone. It’s tough out there, but Hawthorne is here to help.


The American grooming brand touts itself as being Your Tailored Bathroom. In a day when practically everything can be customized, skincare is no exception. The brand’s website invites you to take a quiz that asks a series of questions that range from basic things like skin and hair type to more personal items like whether you’re an introvert or extrovert and how badly your BO smells. (It’s in your best interest to be completely honest, man.) Then it tailors several compact product sets (from 500,000 different combinations, wow) based on your needs. There’s a cologne set, a basic face wash option, and a full-body range to get you started. Self-care just got a hell of a lot easier.