G-Star Raw Makes Denim Designed for Re-Use

Furthering the sustainable fashion revolution, G-Star Raw is now making denim from sustainable materials with new enhanced properties. Already a huge proponent of clean fashion, G-Star Raw’s newest collection for Spring 2020 is made from organic cotton embedded with a new stretch fiber for ultimate comfort. And the brand doesn’t stop there: for production, G-Star Raw is using only renewable energy to create the pieces with zero harmful chemicals emitted and zero water waste. As a result, the process features traditional indigo dyeing of the garments. The brand hopes to be a positive influence on the denim industry inspiring other brands to join a truly eco-responsible revolution. In 2020, the brand aims to produce 90% of its apparel with sustainable materials.