ASOS Has Reduced its Carbon Emissions by 30%

Since the fashion industry is the world’s second-largest polluter, fast-fashion retailers like ASOS are searching for alternatives to reduce their carbon footprint. As per the British retailer’s Carbon 2020 strategy, which launched in 2015, the brand announced that it’s reduced its operational carbon emissions per order by 30%. Thanks to a new fulfillment center in Atlanta, Georgia, there have been consecutive reductions in carbon emissions per orde with an additional 18% carbon drop in customer delivery emissions from 2018 – 2019. At the same time, the brand almost doubled its revenue during the years of Carbon 2020 from £1.44bn revenue to £2.73bn. (It currently serves over 20 million active customers.) This news comes as proof that brands as big as ASOS can make a change and that there is a certain sustainable light at the end of the tunnel.