EDWIN Denim Offers New Contemporary Line

Video: E.N.D. Edwin and Denim.

The brainchild of Japanese denim brand EDWIN and global trading company ITOCHU, E.N.D. Edwin and Denim launches its debut collection next Monday in the States. Intended to extend the former’s jean and craftsmanship heritage into a contemporary label, E.N.D. focuses itself on the minimally essential, using core elements from two distinct Japanese design followings (the athletic Tokyo Slow and the sartorial Tokyo Modern) to construct clean progressions of contemporary menswear. Spearheaded by former EDWIN denim designer Yutaka Endo and G-Star RAW innovator Deepak Gayadin, E.N.D. launches online on February 1, 2016.