Redhead Represenation in New Helmut Lang Video

Helmut Lang ventured across the pond to Tilburg, Netherlands during the city’s Redhead Days festival to scout models for its latest campaign. In a series of videos and accompanying pics, a roster of redhead talent was cast in a candid yet tender campaign in support of the New York-based designer’s Fall/Winter 2019 ready-to-wear and denim line. With a diverse age range, the video shows each subject discussing pride in all their gingerness and why they appreciate their fairly unique hair color — apparently only 2% of the global population has red hair. Watch the video above now.