Woolrich’s Latest Campaign Treks From City to the Woods
The scenic hills on the outskirts of Barcelona served as the idyllic backdrop for the lastest Woolrich campaign. For its Spring/Summer 2020 campaign, shot by Eddie Wrey, the American brand focused on the trans-seasonal aspect of its outerwear by capturing it the way it’s supposed to be experienced. From walking through the woods to battling rainfall to just hanging out on a city rooftop, the image series captures all the external conditions that the latest collection of ready-to-wear pieces is able to handle.
“Our product heritage is rooted in the outdoors, naturally,” Andrea Cané, the brand’s creative director, said in a statement. “But we recognize now that customers are multi-dimensional, that they exist in urban spaces and seek to explore their world in many ways. Our new Spring Summer collection supports their needs, and the campaign is a reflection of both their goals and our values, beliefs, and capabilities as a brand.”
Take a look at some more of the images below.