MY OWN PRIVATE ANTWERP: Raf Simons’ Spring/Summer 2020 Campaign
For its first campaign of the year, Raf Simons went for a simple and timeless look. Showcasing the Spring/Summer 2020 collection, which debuted last summer in Paris, Willy Vanderperre photographed a group of models against a stark white purgatory-like backdrop that allowed some of the collection’s loud prints and graphics to really pop. One repeated motif that reads MY OWN PRIVATE ANTWERP is a particular highlight that recalls the dreamy grunge style of the 1991 Gus Van Sant film it pulled its inspiration from. Alienation and anti-commercialism remain at the pulse of Simons’ brand since it launched in 1995 and the latest campaign, styled by Olivier Rizzo, evinces these themes for the new decade as the designer embraces his next chapter.
Take a look at some more of the Raf Simons Spring/Summer 2020 campaign below.