Tag Archives: barcelona

woolrich

Woolrich’s Latest Campaign Treks From City to the Woods

The scenic hills on the outskirts of Barcelona served as the idyllic backdrop for the lastest Woolrich campaign. For its Spring/Summer 2020 campaign, shot by Eddie Wrey, the American brand focused on the trans-seasonal aspect of its outerwear by capturing it the way it’s supposed to be experienced. From walking through the woods to battling rainfall to just hanging out on a city rooftop, the image series captures all the external conditions that the latest collection of ready-to-wear pieces is able to handle.

 

“Our product heritage is rooted in the outdoors, naturally,” Andrea Cané, the brand’s creative director, said in a statement. “But we recognize now that customers are multi-dimensional, that they exist in urban spaces and seek to explore their world in many ways. Our new Spring Summer collection supports their needs, and the campaign is a reflection of both their goals and our values, beliefs, and capabilities as a brand.”

 

Take a look at some more of the images below.

 

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kaleos-rtw

Kaleos Eyewear Launches Full Apparel Line

The Barcelona-based funky eyewear maker Kaleos is expanding beyond optics with a new crisp RTW line. The new development from the European brand is a safe yet comfortable take on contemporary menswear — lots of tailored button-down shirts, smart trousers, and premium basics. The whole line has a clean and minimalistic tone that’s definitely reminiscent of Acne Studios (even the websites are kinda similar) but without the street-savvy weirdness. The Kaleos apparel is definitely grounded in functionality rather than spectacle. Fortunately, the pieces are timeless and will likely look fresh when styled with the brand’s innovative and flashy eyewear.

 

To correlate with the brand’s eyewear releases, there will be two 50-piece collections released a year, with the inaugural release launching online tomorrow. Check out some of the looks below.

 

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