G-Star Raw Introduces Sustainable Denim Dyes

G-Star Raw, a pioneer denim brand, makes product quality and style just as much a priority as it does sustainability. The brand’s latest effort is an ongoing collaboration with EarthColors by Archroma to create upcycled plant-based dyes for their sustainable denim collections.


G-Star Eco-friendly dyes


Archroma creates dyes from saw palmetto leaf leftovers and beetroot waste that are traceable from earth to the final product. The collaboration features new styles of denim, shirts, t-shirts, and sweats for men and women in three natural colorways. The Dutch brand further focuses on sustainability by making those products from eco-friendly fibers including recycled cotton and TENCEL sustainable washing techniques. With sustainability parading through fashion, it is important to substitute all garment processes into ecologically responsible ones quickly.