G-Star RAW Jeans From a Molecular Point of View

G-Star Art of Raw Denim Campaign video skeleton Dog Skrillex sale purchase discount buy store where

Looking at any pair of G-Star RAW denim from your big multicellular eyeball, it’s not hard to see that they’re quality made. So, kinda cool then to imagine reducing that point of view down to the unicellular level—which is what they’ve done for this slick viral Spring/Summer 2013 Art of Raw video/campaign. Basically, you get to see the computerized, up-close process of creation from cotton to yarn, from the dying process to weaving the warp and weft, to, well their iconic skeleton dog, woven though some original ambient sounds by beat master Skrillex. It’s chill, it’s molecular and at just 60 seconds, too short. We want more! This way to the video…

Related: G-Star Spring 2013 Look Book