Calvin Klein Bold Spring 2012 Campaign Video
When Steven Klein and Calvin Klein Underwear work together, you can be sure there’ll be beauty in almost every dimension. This is evidenced by the pairing’s striking video component for Calvin Klein Bold’s Spring 2012 ad campaign (you may remember the print campaign was launched early in February). Klein, who shot the print campaign, co-directed this video with Fabien Baron. The video features an ambient soundtrack contrasting the sounds of heartbeats with those of natural “silence”, models displaying perfect male physique and of course the bright colors of Bold’s Spring 2012 collection set against the natural beauty of Joshua Tree National Park. The effect is stark, gorgeous and wholly Klein—both of them.
