Grooming

Steven Klein Ushers in 2017 for Equinox

Equinox 2017Image: Steven Klein.

Iconic fashion photographer Steven Klein lends his bitingly crisp lens to Equinox‘s 2017 visual campaign for a macabre peek at the industry-leading fitness center. Building on last year’s chiseled interpretation, the group continues to assure that “it’s not fitness, it’s life,” with cinematic prints that profess a dystopian, party-filled, gloomily gothic future. Distilled with the photographer’s grisly touch, the chilling images feature Samantha Paige, Brian Shimansky, Jessica Stam, and Ralph Souffrant.

Equinox 2017Image: Steven Klein.

Equinox 2017Image: Steven Klein.

Equinox 2017Image: Steven Klein.

Equinox 2017Image: Steven Klein.

Equinox 2017Image: Steven Klein.

Equinox 2017Image: Steven Klein.