Fendi Launches World’s First Scented Bag

The iconic Fendi baguette just received the ultimate scented makeover in collaboration with Maison Francis Kurkdjian. The marriage of leatherwear and parfum marks the first-ever scented bag on the market (we’ve predicted before that scented accessories are on the rise.) Fendi’s signature scent is dubbed the FENDIFRENESIA— a leathery and musky scent as appropriate to the accessory. The piece itself is finished in a beautiful yellow color and meant to last with the scent for up to four years on the bag. An additional 4ml fragrance flacon comes with the bag to reapply the eau de parfum or wear traditionally on the skin.


Fendi will first showcase the scented leather baguettes at Art Basel in their Miami Design District store. An ultra-small version of the bag is also available online. The final aspect of the collaboration features photographer Christelle Boulé who created a series of photographs that show the fragrance as it was dropped onto colored film paper. Boulé’s photographs will also be displayed as part of the store exhibit.