Yeezus Has Landed, Somebody Text Kim
Kanye birthed two babies this week (one dropped; one swaddled): His still unnamed daughter with Kim Kardashian and his sixth studio album, the equally anticipated (and named) Yeezus.
(This short-film slash album promo ‘starring’ Keeping Up With The Kardashians cast members Scott Disick and Jonathan Cheban is… decidedly… unusual.)
- West is polarizing.
- West is an egomaniac.
- West is transmundane.
- West is an enigma.
“Executive co-producer Rick Rubin gets a beard-load of credit for helping make what could’ve been an assaulting overload feel contained and of a piece. He and Kanye deployed a less-is-less strategy, making sure that every contusive hit has maximum impact.”
But Rolling Stone says the opposite:
“With Kanye, it’s always more is more. More sounds, more sensations. More sex, more politics, more ego, more outrage.”
West, himself, says:
“Yeah, respect my trendsetting abilities. Once that happens, everyone wins. The world wins; fresh kids win; creatives win; the company wins.”
Scour the hundreds of reviews already tallied and you’ll find descriptions that include: “mesmerizing” “focused” “exhilarating” “misogynistic” “intoxicating” “historical” “primal” “disgusting” “filth” “radical” “sinister” “narcircistic” “horsefuckingshit”. Needless to say, few are short of opinions on the topic of Kanye Omari West
You can listen to the album in full — and for free(zus) — over on spotify:
If all else fails, we recommend this Kim Kardashian crying face iPhone case (available for 4, 4S, and 5 thanks to Etsy) as a great compliment to your Yeezus and a certifiable crowd pleaser.