Watch Pitti Immagine Uomo’s ‘That’s Pitticolor!’

Video: Pitti Immagine.

Fashion film director Luca Finotti lends his playful eye to a colorful new film for Pitti Immagine, ‘That’s Pitticolor!,’ a video in a new series of special digital art projects by talented directors for the project’s biannual men’s event. In this particular video, models André Bona and Bianka are imprisoned by clouds of color—in both aerial and liquid effect—for an exciting take on action painting. Pitti Immagine Uomo’s theme this year revolves around colors, and will be held in Florence from June 16 – June 19, 2015.