Video: G-Star Explores The Art of RAW

We’ve really got to hand and foot it to G-Star Raw, who recruited Kasbian guitarist and songwriter Sergio Pizzorno (formerly a football player) and Vaganova Academy ballerina Keenan Kampa (the first American to be accepted into the Russian Mariinsky Ballet Company) to star in their Rankin-directed Autumn/Winter 2013 campaign video: The Art of RAW. The easily palatable ‘Destroy to Create’ theme reintroduces us to G-Star’s Skeletal Dog — the lil bugger — who’s now morphing between Sergio and Keenan and then back to himself once more.

Check out the equally arresting (and just as stylized) behind-the-scenes video which allows its models to discuss the purity of raw, what got them excited about working with G-Star, and even let’s them interview one another.

Can’t get enough?

Here’s a Q&A with Sergio:

And let’s not leave out Keenan: