G-Star RAW Spring/Summer 2017 Campaign

G-Star RAW Elwood
Image: G-Star RAW.

G-Star RAW is inspired by its own creative imagination in its Elwood x25 campaign, bringing to life its Spring/Summer 2017 collection. Capturing the vast, eclectic, and global essence of the collection, the campaign features G-Star co-owner Pharrell Williams and Dutch artist Marte Mei van Haaster modeling the range before industrial and bucolic backdrops. The photography is accompanied by a behind-the-scenes short film and several visual snippets that reflect the music mogul’s personality, style, and mission. Launched on the 20th anniversary of the seminal 3D Elwood design—a style defined by its knee patches, knee darts, and slanted high—the collection features 25 pant designs that adds a G-Star RAW twist to traditional camouflage, tartan, animal, floral, and tropical prints. The impressive campaign tells a story of both the brand’s and Pharrell’s sartorial expression.