The Tourist by Burkman Bros Unexpected Launch

Burkman Bros Jc Penny The Tourist

Burkman Bros. are one of the new crop of prep inspired sportswear created with modern proportions in mind—slimmer, fitted and made from fine materials. The kind that the CFDA likes enough to nurture as part of their Incubator Program. So then it took us a little by surprise to learn that they’ve teamed up with JC Penny to launch, “The Tourist.” The capsule collection is lower priced than their regularly scheduled fare (which sell at places like Barney’s, Fred Segal, Odin and Bloomingdales) and reflects this ease of purchase in the casual tone of the threads. Looking for some new end of summer gear? Here’s an affordable collection of tank tops, short sleeves, shorts and trunks with festive prints and vibrant colors. The collection launched this weekend at jcpenny.com and most stores.

Related: CFDA incubator program