Enter John Varvatos Fall/Winter
John Varvatos turns to the originator of “outlaw country,” Willie Nelson and his musically inclined progeny for his 18th (!) edition of musician-filled ad campaigns, which is being released nationwide today. At 80, Nelson’s face might not immediately read as current, but let us not forget that the trending crop of twangy inspired bands like Mumford and Sons, and well, Nelson’s own kids’ bands Promise of the Real and Insects vs Robots owe their existence to this granddaddy of rebellious American rock. “Willie Nelson is classic and timeless. He stands for living your life on your own terms and being respected for it. He will never go out of style,” says Danny Clinch who shot the campaign. In the campaign, Willie wears a John Varvatos black “Hampton” two-button notch lapel tuxedo, white French cuff shirt with wing collar, eyewear and his own boots. Lukas wears a John Varvatos black “Austin” one-button peak lapel tuxedo, black double-breasted vest, silk micro-polka-dot scarf, blue velvet boots and eyewear. Micah wears a John Varvatos black “Hampton” two-button notch lapel suit, black dress shirt and pinstripe vest, silver skinny tie with black and white “Fleetwood” boots.