Michael Pitt Goes Back to his NYC Roots with Rag & Bone

Rag & Bone menswear Michael Pitt NYCWhat is more downtown NYC than Rag & Bone and Michael Pitt…if you guessed nothing (well, the guy did appear in a Joey Ramone video), you’re ready for Rag & Bone’s FW13 campaign.  The British expat design duo, and 2010 CFDA winners, Marcus Wainwright and David Neville had photographer Glen Luchford shoot Michael Pitt in black and white for their first menswear campaign which launched on July 15, showcasing their essentials for this season’s menswear line: sharp tailored jackets paired with basic t’s and trousers.

“Sometimes for us, if we go too fashion, it doesn’t necessarily connect to people,” Marcus Wainwright said about the FW13 show and that mentality came across in the campaign.  With a label that is so commercially successful that stores keep popping up…New York, Boston, Dallas, Washington, LA, London, Seoul…it seems like a match made in advertising heaven to pair the brand with an actor who is at once commercially appealing, a bit risqué, and effortlessly cool.

Pitt is no stranger to fashion campaigns, once being the face of Emporio Armani and more recently being the face of Prada’s SS12 menswear line where, per the press release, Pitt “explores the language of male role
models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur.”

It seems like in this campaign though, like the clothes on his back, Pitt is getting back to his NYC roots.

Rag & Bone Michael Pitt NYC Rag & Bone Michael Pitt NYC Rag & Bone Michael Pitt NYC