Following a foreshadowing print campaign released earlier this year, actors Michael Pitt and Astrid Berges-Fresbey reunite again for rag & bone, this time under Pitt’s creative view for the just-released “The Driver.” The 18-minute short marks Pitt’s directorial debut, and examines in film noir drama the dark side of the American Dream. Featuring clothing by the American brand, a supporting role from British actor Stephen Graham, and a score from Pitt’s own rock band, Pagoda, the film pauses over New York City with raw emotional intensity.
Lensed by Glen Luchford and styled by Laura Morgan, actors Michael Pitt and Astrid Berges-Fresbey star in American brand rag & bone‘s film-inspired Spring/Summer 2015 campaign. Making his directorial debut, Pitt also created a short film to complement the image series, further emphasizing the narrative and dynamic spirit of the season’s collection.
What is more downtown NYC than Rag & Bone and Michael Pitt…if you guessed nothing (well, the guy did appear in a Joey Ramone video), you’re ready for Rag & Bone’s FW13 campaign. The British expat design duo, and 2010 CFDA winners, Marcus Wainwright and David Neville had photographer Glen Luchford shoot Michael Pitt in black and white for their first menswear campaign which launched on July 15, showcasing their essentials for this season’s menswear line: sharp tailored jackets paired with basic t’s and trousers.
“Sometimes for us, if we go too fashion, it doesn’t necessarily connect to people,” Marcus Wainwright said about the FW13 show and that mentality came across in the campaign. With a label that is so commercially successful that stores keep popping up…New York, Boston, Dallas, Washington, LA, London, Seoul…it seems like a match made in advertising heaven to pair the brand with an actor who is at once commercially appealing, a bit risqué, and effortlessly cool.
Pitt is no stranger to fashion campaigns, once being the face of Emporio Armani and more recently being the face of Prada’s SS12 menswear line where, per the press release, Pitt “explores the language of male role
models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur.”
It seems like in this campaign though, like the clothes on his back, Pitt is getting back to his NYC roots.
