Tag Archives: happy socks

Macaulay Culkin is the Face of Happy Socks’ Holiday Campaign

Beloved holiday institution Macaulay Culkin has lent his talents to Happy Socks for its Naughty or Nice campaign. Since its launch in 2008, the Swedish sock giant has become a multi-million dollar business and collaborated with everyone from Havaiana to Wiz Khalifa. Culkin is just the latest to partner with the brand in a quirky holiday campaign.

 

“Both Happy Socks and I have really good taste in spokesman,” Culkin said in a statement. “But yeah, Christmas is my time of year. I get recognized 10x more between the months of November and January. I have no idea why!”

 

Culkin is not the first to pivot into the titillating world of sock design (remember Rob Kardashian’s plans of a sock empire?) but he is the perfect face to represent the holiday collection since his role in 1990’s Home Alone launched him into the cultural consciousness and beyond. In the ad, he is seated in his element stroking a pet iguana while wearing an ugly Christmas sweater and three styles of Happy Socks socks. And, of course, he delivers his career-making scream. A merry Christmas indeed.

 

The Happy Socks Holiday collection is available online now. Watch the video above now.

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Happy Socks Launches Swimwear

Just as we ease into sweet springtime and start planning beach getaways, Swedish sock giant Happy Socks is launching its first swimwear line. Known for its array of colorful socks and accessories, the label is expanding its presence with a seasonal beach line for men and women. For the coinciding campaign, the brand chose former Baywatch hunk David Hasselhoff as the face of the inaugural collection. As expected, the range is as playful and tongue-in-cheek as you’d imagine.

 

Happy Socks Swimwear is available in select stores and online now.

 

Images: Courtesy of Happy Socks.

 

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Stutterheim x Happy Socks Launch Spotted Raincoats

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Images: Happy Socks.

Making its first foray into ready-to-wear, Swedish sock giant Happy Socks has collaborated with Stockholm-based Stutterheim on a special line of rain coats. The signature coat is printed with a large dot pattern, emblematic of the sock label’s penchant for bright and playful designs. The minimal yet kooky pattern is a contrast to the utilitarian look of the Stutterheim piece, but it’s a welcome change of pace just in time for fall. Oh, and it’s general neutral.

The Happy Socks x Stutterheim raincoat is available online now.

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Snoop Dogg x Happy Socks Coming Soon

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Image: Happy Socks.

Hip-hop elder statesman Snoop Dogg (or whatever animalistic rebirth of a name the rapper has taken today) is teaming up with Swedish sock-makers and masters of the print, Happy Socks, for a collection entitled “The Art of Inspiration.” Having repped streetwear giant HUF last year, the celebrated rapper is no stranger to the world of this-how-you-should-be-dressing-if-you-want-to-be-a-star, and the new campaign provides yet another outlet for him to expand his influence. That, plus Happy Socks’ mission to turn an often-overlooked wardrobe staple into a colorful accessory, equates in a great platform for us everyday people to view the world through Snoop’s eyes. And since his humor is always on point—as most recently exemplified by his video with Psy last month—what better way to express that  than through a pair of eye-popping socks? The collaboration will be unveiled globally on November 1, 2014, but until then you can watch a trailer for the mash-up and shop the brand’s current collections online, which the iconic rapper has already incorporated into his wardrobe.

make your feet happy22

Make Your Feet Happy with Happy Socks x Essential Homme

make your feet happy22

Instagram, like life in general, is much better in color. That’s why we’re teaming up with the creative crew at #HappySocks to add a flash of vibrancy to your sock drawer and happiness back to your digital feed. So throw away those high-school-white ankle socks, because starting today, June 3rd, until next Teusday, June 10th,  you have a chance to win a weeks worth of product from the purveyors of joyful sockwear.

To enter to win ten pairs of Happy Socks:

1. Follow @EssentialHomme on Instagram

2. Follow @HappySocksOfficial on Instagram

3. Regram one of our Happy Socks x Essential Homme posts on your personal account tagging both handles.

Good luck and get started on getting happy!

This contest ends on June 10, 2014 at 23:59 with the winner being announced the following day. Open to Global readers. All prizes won by Minors will be awarded to their parents or legal guardians on their behalf. Winners will be contacted on Instagram and must claim their prize within three (3) business days after the date of notification of such prize. A Contest winner’s failure to respond to the prize notification within the specified three (3) business days will be considered such Contest winner’s forfeiture of the prize and an alternate winner may be selected from the pool of eligible entries. If an entrant is found to be ineligible, an alternate winner may also be selected from the pool of eligible entries.  We are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

Images courtesy of Happy Socks.

 

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Get New Socks Because Spring is Coming

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With the temperature outside rising, layers of down and wool shedding, and the sun’s ground-hog tease of peekaboo (end this foreplay already, weather!) we can only assume one thing: Spring is almost here. Hurray! Let the warm-weather dancing end and the brunch-researching and vacation-planning begin, just don’t get too hasty on your fashion choices. No one needs to see cut-offs on the street—now or ever—or a naked ankle. It’s not time yet, people! Luckily there are a ton of different socks to cover up your private-foot-parts with, and still enjoy the sunny season *cue music*:

  • Kenzo
    Kenzo Techno Cotton Printed Socks ($73.34): Ah Spring! With its warm rays of light shining, flowers blossoming, and clouds parting, there is nothing like it. But not all good things have to end with seasonal change. Luckily with these airy socks, you can have your head in the sun and your feet in the clouds—whoever said staying 'grounded' was a good thing? Available for purchase at select Kenzo retailers and online at LuisaViaRoma.com.

  • Stance
    Stance Rancho Socks ($12): Hombre never looked so western—or athletic. This Spring, with all your hiking and physical activity (re: from the kitchen to the TV), you'll never lose that West Coast spirt of exploratory adventure with these premium cotton and deep heel pocketed socks. Available for purchase online at Stance.com.

  • Topman Fluro Patterned Socks
    Topman Fluro Patterned Socks ($6): There are a lot of things going on in these multi-colored cotton and nylon printed socks. And if you're that kind of person (hint: if you are listening to Skrillex at 1 PM right now then you totally are) and aren't prone to strokes, these are the correct socks for your feet. Available for purchase at  Topman stores and online at Topman.com.

  • PaulSmith
    Paul Smith Classic Signature Stripe Socks ($30): Are those whirly lollipops on your feet, or are you just happy it's not snow-globe weather outside anymore? Neither? That's fine because these multi-colored knitted socks from PS Classics are just as sweet. Available for purchase at select Paul Smith retailers and online at PaulSmith.co.uk.

  • Happy Socks
    Happy Socks Orange Giraffe Print ($12): Say goodbye to any lingering seasonal affective disorders and hello to bright, happiness with these playful animal print, combined cotton socks. Perfect for any safari vacation, or to brighten up any Safari-browsing work session. Available for purchase at select Happy Socks retailers and online at HappySocks.com.

  • Marc Jacobs
    Marc by Marc Jacobs Shasta Stripe Sock ($24): Hit em with a strong color-block, even if they can't always see it, with these gold and brown striped socks. They're the bee's knee...highs. Not really, they aren't knee highs, but they are cool. Available for purchase at select Marc by Marc Jacobs retailers and online at MarcJacobs.com.

  • JCrew
    J. Crew Bird's-Eye Pring Socks ($14.50): A little bit round-of-golf after the office, and a touch of grandmotherly kitsch, these cotton and nylon contrast printed socks will add some much needed green to your footwear ensembles. Available for purchase at select J.Crew stores and online at JCrew.com.

  • Uniqlo
    Uniqlo Short Socks ($4.30): Subtly below the ankle, and smart—they're made of high-tech fabrics to absorbe moisture and keep your feet dry—these striped, knitted socks are as cheap as they are functional. Available for purchase at  Uniqlo stores and online at Uniqlo.com.

  • Cobalt Raf
    Raf Simons ($65): Sure, it's a lot of cheddar to throw on something that you'll be literally sweating in all day, but think about how chic the inside of your shoes would be! Available for purchase at select Raf Simons retailers and online at SSENSE.com.

  • Men In Cities
    Men In Cities Dates in Music Socks ($15.34): B&W aren't the first two colors that come to mind in Spring (well, unless you're depressed/us), but this culturally-significant pair of socks (one of a set of three) pays homage to important dates in music history, specifically July 20, 1965 when Bob Dylan released "Like a Rolling Stone." What better way to say goodbye to Winter? Available for purchase at select Men In Cities retailers and online at MenInCities.com.

 

Images courtesy of DapperQ and their respective brands.

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Happy Holidays from Us and Mario Testino

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It’s lunch time on the first day of the new year. You’re hungover, sleepy, and—crap—just realized you never sent out a holiday card. In fact, you never even took one! How déclassé. Now you’re left with two options that you must quickly decide upon in order to save social face: 1) hope to god David LaChapelle isn’t too tied up with Happy Socks and can squeeze you in his studio à la the Karadashians or 2) take advantage of Mario Testino’s online Holiday Card generator. In honor of the holidays, the fashion photographer has placed some of his most iconic firework imagery in an online kaleidoscope, allowing anyone to make their own unique holiday card. All you have to do is swirl, click, and voilà you have your own designer greeting card, complete with Testino’s signature. How chic. Since doing anything that requires getting out of bed seems immediately impossible right now (re: that hangover), we think you know how’d we choose. See some of our favorite designs below, and get to work!

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Images courtesy of Mario Testino.

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WHAT TO WEAR TO YOUR LABOR DAY EVENT

WHAT TO WEAR TO YOUR LABOR DAY EVENT

Labor Day is the annual warning bell: Summer is accelerating to a sprint, the finish line is in sight, and you did not work this hard to go home empty handed. Life gets compacted for a brief moment in an effort to look back on this summer with a fond smirk.  Whether you’re celebrating with friends or strangers, on a yacht or a rooftop, with a Stella or a PBR, Labor Day is an occasion to look and feel your sharpest. It’s a time to hint at the future (bucket hats), while paying homage to the past (we’ll all miss our boat shoes). It’s a vacillation between seasons, allowing shorts to meet sweaters for a brief jamboree.  Leave the political statements to the red and blue, kiss the bright white goodbye, and embrace this time of great joy, surrounded by smiles and serenades.  And if asked, be ready with a good toast.


  • The Friend of a Friend's BBQ


    1) River Island - White Burger Print T-Shirt
    2) Acne - Max Soft Raw Slim-Fit Jeans
    $230 at mrporter.com
    3) Maison Martin Margiela - Metal-Effect High-Shine Leather Oxford Shoes
    $865 at mrporter.com
    4) DSQUARED2 - Brown Distressed Leather Armlet
    $115 at ssense.com
    5) Persol - Black Steve McQueen Sunglasses
    6) Billykirk x Opening Ceremony - Simple Tote (Red Multi)
    7) St. Germain
    $ Depends at a store near you.

  • Accentuating The Remains of Your Summer Body


    1) ATM Anthony Thomas Melillo - Slub Crewneck Tee
    2) Y3 - Iron Knit Hoody
    $238 at ssense.com
    3) Swim-Ology - Swim Trunks (Indigo Navy)
    4) Golden Goose - Red And White Zebra Hanami Shoes
    $148 at ssense.com
    5) Will Leather Goods - Bandana Carry All (Tan)
    6) Michael Young for EOps + Coca-Cola - Noisezero Sport Earphones
    $134 at oki-ni.com
    7) Kiehl's - Vital Sun Protection Loton SPF 40
    $20 at kiehls.com

  • You're on a Yacht so Look Like it!


    1) Polo Ralph Lauren - Classic-Fit Short-Sleeved Striped Vintage (Chic Cream)
    2) J. Crew - Stanton Short in Tie-Dye Indigo
    $50 at jcrew.com
    3) The Frye Company - Sully Boat (Dark Brown)
    4) Ksubi - Black & Silver Cisco Aviators
    $220 at ssense.com
    5) Prada - Printed Tote (Blue)
    6) Miansai by Michael Saiger - Hook Bracelet
    7) Brooks Brothers - As Gentleman Would Say By John Bridges and Bryan Curtis (Hardcover Book)
    8) Tantum - Bucket Hat
    9) Boss Green - Printed Windbreaker

  • The Last Hurrah of Bright White


    1) Comme Des Garcons - Shirt Men's Panelled Back T-shirt
    $110 at oki-ni.com
    2) Hentsch Man - Bermuda
    $105 at yoox.com
    3) Marc Jacobs - Men's Hightop Sneaker
    $354 at oki-ni.com
    4) Anderson's - Elasticated Woven Belt
    $115 at mrporter.com
    5) Warby Parker - Rafferty Aqua Tonic
    6) Diesel - Large Round Dial Chronograph Watch
    7) Shipley & Halmos - Banks Canvas Artist Tote

  • What the Host is Wearing


    1) Topman - Blue Contrast Slub Short-Sleeve Shirt
    $64 at topman.com
    2) Thom Browne - Slim School Trouser
    $1655 at barneys.com
    3) Comme Des Garcons Homme Plus - Black Steer Perforated Shoes
    $725 at ssense.com
    4) Tom Ford - Henry
    $490 at barneys.com
    5) Happy Socks - Stripe Half Combed Cotton
    6) Bottega Veneta - Woven Leather Bracelet
    $240 at mrporter.com
    7) Hermes - Poker Cards

 

9 Summer Socks

9 SOCKS FOR SUMMER

9 Summer Socks

There are moments when its ok to wear shoes—no socks, but dressing this way does come with a few caveats. Your feet can get torn, shredded and otherwise blistered and incredible smells (and who knows what sort of micro-bacterial lifeforms) may be formed. So here’s where we remind you, and hopefully inspire you, to try to keep a sock on it.


Richer Poorer

RICHER POORER

Walker; $12


 

HAPPY SOCKS

HAPPY SOCKS

Optic 02; $12


 

SOCK IT TO ME

SOCK IT TO ME

Bikes; $9


 

STANCE

STANCE

The Don; $12


 



STANLEY GENTLEMAN

Paisley Royal Blue; $68 for 2 pair


 

THOMAS PINK

THOMAS PINK

Gingham Socks; $33


 

OZONE

OZONE

Fair Isle; $18


 

GENE MEYER

GENE MEYER

Racing Stripe; $24


 

ETIQUETTE CLOTHIER

ETIQUETTE CLOTHIER

Sailor Stripes; $20