Happy Socks Launches Swimwear

Just as we ease into sweet springtime and start planning beach getaways, Swedish sock giant Happy Socks is launching its first swimwear line. Known for its array of colorful socks and accessories, the label is expanding its presence with a seasonal beach line for men and women. For the coinciding campaign, the brand chose former Baywatch hunk David Hasselhoff as the face of the inaugural collection. As expected, the range is as playful and tongue-in-cheek as you’d imagine.


Happy Socks Swimwear is available in select stores and online now.


Images: Courtesy of Happy Socks.