Baxter of California – Essential Homme Magazine

Baxter of California Reviews Masculinity in New Campaign

Patrick Galizio — Thu, 17 Aug 2017 21:00:20 +0000

Video: Baxter of California. The men of Los Angeles go under the microscope in Baxter of California‘s #LifeLivedTrue digital campaign. Meant to refocus attention on masculinity in the brand’s sun-soaked hometown, the film dives into millennial culture to highlight the stories of the city’s inhabitants. From Todd Baron, who left his desk job to become

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Baxter of California Releases Textured Effect Spray

Patrick Galizio — Wed, 19 Jul 2017 19:00:23 +0000

Image: Baxter of California. Baxter of California reinvents classic hairspray with the new Clay Effect Style Spray, a lightly scented contemporary to the commonplace men’s grooming staple. Meant to pair with pomades and styling gels used prior, just a spritz or two from the hydrating update are enough to add a final dramatic finish to any up-do, locking

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Baxter of California Updates Body Wash Line

Patrick Galizio — Thu, 27 Apr 2017 19:00:01 +0000

Image: Baxter of California. As the men’s grooming industry continues to rocket toward sonic boom proportions—the sector grew over 300% in 2016 with $21 billion in overall sales—the heavy market saturation of creams, gels, and pastes makes competition fierce. Aiming to stay at the forefront, Baxter of California, a catalyst for the industry’s current swollen

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Baxter of California x Jack Spade Dopp Kit

Summer Zhou — Thu, 17 Nov 2016 14:00:15 +0000

Image: Baxter of California x Jack Spade. Men’s skincare and grooming brand Baxter of California collaborates with American fashion staple Jack Spade to debut the exclusive Jack Pack, an envying collection of this season’s best. The new dopp kit, a conveniently sized goodie bag, includes a solid ripstop travel bag packed with a branded comb and selections from Baxter of California’s fine line

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Grooming Gear for Summer

Essential Homme — Wed, 11 May 2016 13:53:14 +0000

Dreading dry lips? Anticipating chaotic hair? Look your best and keep your cool with these top grooming tools as you parade about in the sun. 1. Sage & Zinc Facial Hydrating Cream, Aesop Image: Aesop. Kick start summer with this SPF-ing moisturizer’s crisp aroma and fresh sensation. The lightweight, hydrating formula is zinc-based to form a barrier that reflects sunlight and leaves skin soft and protected. $40

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Baxter of California Limited Edition Pomade Mixer Kit

Katherine Mateo — Wed, 07 Oct 2015 14:11:32 +0000

Image: Baxter of California. Tired of bad hair days? The guys at Baxter of California have the perfect product for you. Introducing their limited edition Pomade Mixer Kit, which features four travel-friendly versions of the brand’s most coveted hair pomades: clay, for a firm hold and matte finish; hard water, for a firm hold with shine; cream, a

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What to Wear on World Ocean Day

Chloe Kim — Mon, 08 Jun 2015 13:53:44 +0000

Image: National Geographic. When you see a sign that reads “Help the Ocean,” the biggest question that rings in your mind is more than likely how? The alarming degree of marine pollution is no news at this point, and yet, what is to be done at sea is not entirely as crystal clear as, say, with quite

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Birchbox Man’s Special Edition Box for May

Isabela Montalvo — Tue, 05 May 2015 13:21:06 +0000

Image: Birchbox Man. For the month of May, Birchbox Man pays tribute to premier grooming brand Baxter of California’s 50th anniversary with a special edition box filled with sample-size versions of fan-favorite products from the brand including its Daily Face Wash, Super Close Shave Formula, After Shave Balm, Clay Mask and a Surfrider Candle. Proceeds from the candle specifically will benefit the

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In the Washroom with Jonathan Evans, Sam Ben-Avraham, and Tom Kalenderian

Mikelle Street — Tue, 30 Dec 2014 17:16:55 +0000

In the Washroom is a series of short interviews with interesting men in the fashion industry about everything appearance-wise except clothes. From overall grooming advice to wish list products, we sat down with Jonathan Evans of East Dane, Sam Ben-Avraham of Atrium, and Tom Kalenderian of Barneys New York to get a little insight into what

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PRODUCT: BAXTER OF CALIFORNIA'S SENSITIVE SKIN DEODORANT

Matt Bell — Mon, 23 Apr 2012 19:00:07 +0000

Baxter of California’s latest offering is an alcohol and aluminum-free deodorant created for men’s sensitive skin (read: you sometimes get rashes in your underarm and you don’t know why). Absent of aluminum, your white T-shirts will be safe from acquiring yellow underarm stains and the natural mix of comfrey root extract, tea tree oil, chamomile,

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