Rag & Bone Adds Mark Hamill to Men’s Project Campaign
Video: rag & bone.
Fresh off its Spring/Summer 2017 runway, rag & bone releases the new installation of its Men’s Project visual campaign, this time collaborating with legendary actor Mark Hamill, best known for his work in the Star Wars film series. The project expresses Hamill’s personality and creativity by letting him choose his own style, capturing the details of the clothing and reworking them to Hamill’s individual energy. The New York brand continues to innovate the presentation of its fashion offerings through this series, which features nine artists – Harvey Keitel, John Turturro, Mikhail Barshnikov, Mauro Refosco, Honor Titus, Joey Waronker, David Flinn and Wiz Kahlifa – and is shot by talented photographer Andreas Laszlo Konrath, who has worked previously with the brand on a 2015 photo series. By creating imagery that represents the diversity of the rag & bone man, the videos builds a connection with its audience and sends out a message of attitude and talent in its own capacity. Hamill joins a group of men who are authentic individuals that embody the mailable spirit of the brand.
The rag & bone Men’s Project Campaign can be viewed in its entirety online now.