Louis Vuitton Launches Behind-the-Scenes Series on YouTube
The next step for the French house Louis Vuitton is its own channel on Youtube, sensibly called LVTV. The new series will feature an inside look into the world of Virgil Abloh’s Louis Vuitton. Viewers will be able to access five different categories of the brand, including savoir-faire, institutional, friends of the House, travel, and campaigns. The trailer shows insight into Louis Vuitton’s recent cruise show at TWA Hotel in New York earlier this year as well as glimpses into the work of menswear mastermind Abloh. The YouTube series will make an effort to remove the wall of secrecy behind the brand and offer a transparent platform to demonstrate its commitment to fine craftsmanship.