Heron Preston JUMP Capsule Launches on SSENSE
It’s a relief that more major designers are announcing bold sustainability efforts and Heron Preston is the latest to join the cause. Today exclusively on SSENSE, the designer is releasing its new JUMP collection, with 12 unisex items — including windbreakers, pants, hoodies, t-shirts, backpacks, and totes — made from upcycled parachutes.
“Sustainability in design is the cornerstone of HP and working with upcycled materials is one of the ways that I action that message,” Preston said in a statement. “I’ve used upcycled parachutes in the past and this JUMP capsule has allowed me to revisit that environmentally sustainable fabrication. I had a great time designing this collection with SSENSE and I’m excited and proud to share this.”
To celebrate the launch, SSENSE erected an immersive 2-story tall parachute installation in its Montreal store that will be on display until August 26.
The Heron Preston JUMP collection is available now at the Montreal store and will launch online on August 5.
