Gucci Celebrates the Launch of its Grip Collection

Taking over its SoHo store on Wooster Street, Gucci celebrated the launch of its first genderless watch collection. Designed by the brand’s enigmatic creative director Alessandro Michele, the Grip collection consists of three timeless styles that combine vintage and contemporary style — specifically skater culture — influences. Its name is even inspired by the grip tape that covers the top surface of a skateboard.


To celebrate the launch, the Italian designer invited a number of skaters and artists to its downtown store for a reception and release party. A few artists and skaters were invited to share their own stories for an accompanying digital project, which was projected and streamed on large screens placed throughout the event. Some notable guests included Tyler Blue Golden, DJ Hank Korson, Adam Eli, Luca Fersko, Carlotta Kohl, Nathaniel Leshem, Sean Pablo Murphy, Olan Prenatt, Sierra Quitiquit, Dallas Sessoms, Harley Suarez, Lilli Sumner, Yasmeen Wilkerson, Wyatt Winfrey, and other friends of the brand.


The Gucci Grip collection is available in select stores and online now. Check out pictures from the event in the gallery above.