FRAME’s Flagship Hits Los Angeles
Premium denim maker FRAME opens its Los Angeles store on Melrose Place, reflecting the brand’s celebrity attraction and minimal approach to fashion. Founders Jens Grede and Erik Torstensson focused on the their European and Californian influences, developing the interiors of the brick and mortar with a design sensibility that emphasized oversized windows, warm touches of redwood, and a fireplace that enhances the stone and marble fixtures. The organic and contemporary ambience echoes an earthly sensation that adjusts to both the location and FRAME’s vision.
FRAME is now open at 8467 Melrose Place in Los Angeles, CA.