Matt Dillon, the First Male Face of FRAME Denim
Image: FRAME Denim.
Image: FRAME Denim.
Image: FRAME Denim.
Having launched its first men’s collection in 2014, FRAME Denim has since garnered colossal male devotees like Kanye West, Paul McCartney, and Jamie Dornan. This summer, the quintessentially London-Los Angeles lifestyle label presents its first men’s campaign, featuring the painfully cool Hollywood man Matt Dillon. Co-founders Jens Grede and Erik Torstensson explain that after 15 years of sartorial experience—the duo formerly served as art directors for “GQ Style,” editors of “Man About Town,” and creators of concept for Mr. Porter—they were left searching for a special breed of celebrity that had inimitable character and style. With a dynamic career spanning 30 years in Hollywood, Dillon perfectly encapsulates such a vision, capturing a life of extraordinary history, uncompromising character, and artistic individuality.
