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Fashion

Fjällräven Reveals First North American Campaign for Fall/Winter 2014

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Images: Fjällräven.

Outdoors experts Fjällräven (“arctic fox” in Swedish) jump into the ad game with the brand’s first ever campaign series for the Fall/Winter 2014 season. Charged with the same spirit of adventure that pushes the heritage brand to new extremes each day, the ads were photographed and filmed by surfer, artist, and wild man Chris Burkard. Spanning from the coastline and forests of Oregon and Washington, the series explores the Pacific North West from air, land, and sea, featuring select styles from  Fjällräven’s most durable releases. See imagery from Fjällräven’s new North American conquest above and below.

PACIFIC NORTH WEST, FJALLRAVEN, CHRIS BURKARD, 2014Images: Fjällräven.

PACIFIC NORTH WEST, FJALLRAVEN, CHRIS BURKARD, 2014Images: Fjällräven.

PACIFIC NORTH WEST, FJALLRAVEN, CHRIS BURKARD, 2014Images: Fjällräven.

PACIFIC NORTH WEST, FJALLRAVEN, CHRIS BURKARD, 2014Images: Fjällräven.