Aldo Strives for Perfection in Fall/Winter 2014 Campaign
Image: Aldo.
Canadian footwear and accessories company Aldo reinvents itself with a Fall/Winter 2014 campaign entitled #perfectpair, designed around the quest to find the perfect pair of shoes for any situation. Through a collaboration with British fashion photographer Alasdair McLellan, the campaign explores a different direction for the brand, emphasizing an honest, unfiltered, and entirely personal side of the international retailer. The launch encompasses a worldwide marketing campaign spanning print, online, out of home, and social media platforms.
Image: Aldo.
Image: Aldo.
