https://www.youtube.com/watch?v=p33wwemcrRg
DKNY‘s new video campaign with Sam Claflin in NYC has the actor perusing NYC streets while dancing to “Funkytown” by Lipps Inc. It’s Claflin’s New-York-minute in a chic 30-second clip.
Straying away from the typical ready-to-wear the brand is known for, this time DKNY takes a street style X active wear approach in their collection. He emphasizes the utilitarian aspect in the clothes, but also flaunts impeccable style that the brand marries quite seamlessly.
Photo: Courtesy of DKNY
Throughout the video, Claflin changes outfits from a neon yellow jacket to white pants with a wide-striped sweater and navy blue blazer. All these are complimented with the ultimate NYC staple: white kicks. The new DKNY collection fully embraces the life of a New Yorker and offers pieces for all every kind of human of this on-the-go city.
The DKNY Spring 2018 collection available online at DonnaKaran.com.
