Check Out Adam Selman’s Wild Sportswear

The bold and beloved Adam Selman (famed for his retro-inspired sunglasses notably and frequently worn by Dua Lipa and Rihanna) has ventured into sportswear with the launch of Adam Selman Sport (or A.S.S. if you’re into that). The unisex range combines notable sportswear sensibilities, including loud 80’s influences that wouldn’t look out of place in the iconic ‘Call On Me‘ video, to the sleeker, more monochromatic look that’s dominated Instagram feeds over the past few years. This is highlighted by featuring playful tongue-in-cheek graphics that spotlight the ASS-branding alongside a number of subtler options that could easily transition from gym to office to club — there’s a little something for everyone. Additionally, core pieces from the collection are made with recycled nylon and polyesters, while every piece is packed in sustainably sourced packaging. So, it’s good clothing that’s good for the planet and will hopefully make hitting the gym a little easier amidst the January crowd.

Adam Selman Sport is available now on Check out some of the looks below.