Ami’s Spring/Summer 2020 Campaign is Pure Theatre
In its new Spring/Summer 2020 campaign, shot by photographer-turned-model Michael Bailey-Gates, Ami went full theater by arranging its own performance troupe for a series of compelling images. The photos reference various French cinematic styles, including film noir and even mime, inspired by the distinct styles of filmmakers like Richard Avedon, Tim Burton, and Federico Fellini. Even with models shot ensemble-style on stage, hanging on ladders, and posing alongside giant moon and heart cut-outs, the tailored and dynamic collection is the star of the show with flashy trench coats balanced by fitted looks providing the perfect wardrobe essentials for spring, or your next audition. Break a leg.
The Ami Spring/Summer 2020 collection will be available in February. Take a look at some more campaign shots below.