A Dior Men’s Store Just Opened in SoHo
A few weeks after Gucci opened its own men’s store next to its women’s shop in Beverly Hills, Dior seems to have followed suit on the east coast. Earlier this week, the French brand opened the doors to its first menswear store in New York in the heart of SoHo on Greene Street, next to its womenswear outpost.
The multi-level store puts Kim Jones’ vision of Dior Men front and center — frequent collaborator Daniel Arsham even designed a sculpture for the window display. Upon entry, customers can admire another piece of art by New York-based artist Yoon Hyup before perusing the brand’s extensive range of leather accessories (including different editions of the increasingly popular saddlebag) and walls stacked with the designer’s latest sneakers, from chunky to classic styles, and other footwear. Go a little further and browse the designer’s ready-to-wear pieces that line the walls of the well-lit boutique. Towards the rear of the store, a downward staircase leads to a semi-private VIP area where clients can receive additional styling assistance.
The Dior Men’s store is open now at 107 Greene St, New York, NY 10012. Take a look at some more pictures of the shop below.