Watch Prada’s “Coming Home” for Lunar New Year
Prada‘s 2020 Lunar New Year digital campaign features model Chun Jin returning home to celebrate the year’s most important holiday in China. The campaign flaunts the latest collection’s accessories, including gifts that she brings for her family, with a reinterpreted red logo designed especially for the occasion. As the color of luck, prosperity, and happiness, the symbol is featured on an array of items including pieces of ready-to-wear and footwear in addition to men’s and women’s accessories.
In the campaign, Jin is seen leaving her metropolitan life to join her family for the celebration at their remote home. The family decorates their home with red pieces, prepares delicious traditional recipes, feasts around the table, and completing their festivities with sparklers.
The launch of the campaign is supported by the WeChat mini-program with featured products available directly. Watch the video campaign above now.