Tag Archives: Year of the rat

macallan lunar new year

Celebrate Lunar New Year With A Limited Edition Macallan

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The Macallan has released its third limited edition Lunar New Year gift set featuring the Double Cask 12 Years Old whisky to welcome the year of the rat. While brands like Prada have been releasing their own exclusive collections and others paying homage to the rodent, The Macallan is offering a toast. As is known for good luck, the packaging is a traditional dark red. The facade showcases traditional Chinese knots with an artistic representation of the rat zodiac symbol in gold color. The symbol represents longevity and eternity and has had a long history in Asian culture. And just like that, the rat is receiving more dedications than ever before, and all the better with a good ol’ Scottish whisky. Slainte!

 

Watch Prada’s “Coming Home” for Lunar New Year

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Prada‘s 2020 Lunar New Year digital campaign features model Chun Jin returning home to celebrate the year’s most important holiday in China. The campaign flaunts the latest collection’s accessories, including gifts that she brings for her family, with a reinterpreted red logo designed especially for the occasion. As the color of luck, prosperity, and happiness, the symbol is featured on an array of items including pieces of ready-to-wear and footwear in addition to men’s and women’s accessories.

 

In the campaign, Jin is seen leaving her metropolitan life to join her family for the celebration at their remote home. The family decorates their home with red pieces, prepares delicious traditional recipes, feasts around the table, and completing their festivities with sparklers.

 

The launch of the campaign is supported by the WeChat mini-program with featured products available directly. Watch the video campaign above now.