U Clothing Spring/Summer 2015 Lookbook

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Images: U Clothing.

There is an overbearingly-masculine quality to U Clothing‘s Spring/Summer 2015 lookbook, which despite taking place in the clean context of a white bricked artist studio, echoes the brute toughness of the streets from which the utility brand draws its inspiration. Using that as its starting point, the new collection rejects the flash appeal of other brands, instead building on menswear basics and elevating staples such as denim jackets and hoodie/shorts ensembles to a luxury level. It’s a stoically stylish spring that U Clothing hints at, of which we’re counting down the days toward.

18Image: U Clothing.

4Image: U Clothing.