Trademark’s Spring/Summer 2015 Lookbook

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Images: Trademark.

Classic American sportswear that you thought you knew is seen anew in Trademark‘s clean-lined, tech-detailed Spring/Summer 2015 collection, a grouping of garments that play off traditional clean-cut menswear, while incorporating elements of normcore irony and Indian exoticism. Specifically referencing Jean Renoir’s 1951 film”The River,” a teenage love story set on the banks of the Ganges River, Trademark embraces its defining goal of creating a perfectly individual uniform with a new collection that uses a variety of weights and textures in a sporty, yet minimal approach to the wardrobe. Key items include dress shirts with snaps (instead of typical buttons), tees with elongated sleeves and ribbed necks, and denim-styled pants of both canvas and cloth variety. Atop most items, the most obvious addition for Spring/Summer 2015 is the inclusion of a new logo patch that shows the brand’s New York flagship’s address 95 Grand Street, where the collection is available in full, as well as online, starting now.