Tommy Hilfiger Travels to Tahoe for FW14

Tommy Hilfiger UNI 01 FW14 (1)

Image: Tommy Hilfger.

For Fall/Winter 2014, your favorite family of good looking and well-dressed outdoor enthusiasts—we wish, that actually describes no one’s family in real life—The Hilfigers, head to cooler climates in Tommy Hilfiger‘s Fall/Winter 2014 campaign. Set against the mountainous landscape of Lake Tahoe—where California meets Nevada—”la víe en rõpe,” turns the wild outdoors into an outpost for casual prep. The series stars a few very familiar faces—Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, Marlon Teixeira, and Luke Willett—as well as welcomes some new kids to the club including: Malaika Firth, Ophelie Guillermand, Lexi Boling, Emma Balfour, RJ Rogenski, Conrad Bromfield, Abiah Hostvedt, and a St. Bernard named Buck. In addition the new castings, the campaign also sees the American brand’s introduction of a new brass concept logo design, giving a rustic update to the classic one of red, white, and blue and showing that the brand’s spirit for adventure—much like The Hilfigers—is very much still alive.

Tommy Hilfiger MSW 01 FW14 (1)

Image: Tommy Hilfger.

Tommy Hilfiger WSW 01 FW14 (1)

Image: Tommy Hilfger.