Onitsuka Tiger’s Fifth Collaboration is With KYE

As Onitsuka Tiger continues to celebrate its 70th anniversary this year with seven collaborations– the fifth being a collaboration with the London-based Japanese brand called KYE launching on October 21st.  Kathleen Hanhee Kye, the brand director of KYE, saw to reimagine a pair of vintage Onitsuka Tiger sneakers and add a new print in apparel.


Together the brands are launching the new”GSM™” inspired by vintage tennis in an array of bold black and white color blocking. The color options represent day and night and carry over into the apparel also inspired by the light changes int he day. KYE added a new motif: a shining star, to the night sky in white to the black base apparel. White and red lines alongside of the apparel evoke an athletic concept while still an elegant  street-style inspired concept.