LOEWE Launches Utilitarian Menswear
The newest addition to the family, Eye/LOEWE/Nature is the brand’s newest take on utilitarian menswear that offers a vibrant while still technical appearance. Focused on outerwear and accessories necessary for outdoor activities, Loewe generated a line of high-tech expertise items with exceptional performance. British actor Josh O’Connor set off on an expedition through the easternmost coast of Spain at Cap de Creus to test out the collection. The compilation of parkas, pants, shirts, as well as backpacks and other accessories, is designed with nature and color in mind as a reflection of curiosity in wanderlust.
Eye/LOEWE/Nature is available online now. All sales from the collection in 2019 will donate 15€ to help fight plastic pollution.