JLO Coach

Jennifer Lopez is the New Global Face of Coach

Jennifer Lopez joins Michael B. Jordan as the newest Global Ambassador for Coach. Her partnership with the brand will include a series of international campaigns beginning with the Spring 2020 season.

 

Lopez, like Coach, both started their path in New York City, and the 50-year-old singer/actress shares many of the same values as the 78-year-old heritage brand. Believing the power of self-expression, JLo is the ultimate face of the designer (a dream for any designer, really). “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style — an uptown downtown mix,” she said in a release. The brand is equally excited for JLo ever since she carried around its signature bags in her iconic 2002 video for “All I Have.”  See video for nostalgia purposes below:

 

https://www.youtube.com/watch?v=yeSJ2YdhG5k