Jennifer Lopez joins Michael B. Jordan as the newest Global Ambassador for Coach. Her partnership with the brand will include a series of international campaigns beginning with the Spring 2020 season.
Lopez, like Coach, both started their path in New York City, and the 50-year-old singer/actress shares many of the same values as the 78-year-old heritage brand. Believing the power of self-expression, JLo is the ultimate face of the designer (a dream for any designer, really). “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style — an uptown downtown mix,” she said in a release. The brand is equally excited for JLo ever since she carried around its signature bags in her iconic 2002 video for “All I Have.” See video for nostalgia purposes below:
https://www.youtube.com/watch?v=yeSJ2YdhG5k
