ISAORA Teams Up with Equinox for Winter 2015
Image: ISAORA x Equinox.
Online sportswear brand ISAORA joins sports club Equinox to exclusively carry its Winter 2015 collection, cementing the luxury fitness group as its first brick and mortar retailer. Made of carefully selected performance shirts, tanks, shorts, windbreakers, sweats, and training pants in a sleek, dark, and neutral palate, the collection is cleverly designed for the active urban lifestyle.
Image: ISAORA x Equinox.
Equinox will feature the collection in 17 EquinoxShop locations within the U.S., including spaces in Manhattan, Los Angeles, Dallas, Miami, and San Francisco. “We’ve been looking for a retail partner that marries an active lifestyle with a progressive customer relationship and Equinox is truly a best in class establishment,” says ISAORA Co-Founder Marc Daniels. The partnership is only the first step to a much larger affiliation that will include pop-up shops at specific sites.
