Helmut Lang Expands its Taxi Line
Images: Kenta Nakamura.
Helmut Lang, the cult New York designer and first fashion brand to advertise on yellow cabs, is expanding its taxi-inspired capsule collection to include more cities. Now paying homage to cultural capitals Hong Kong, London, Paris, and Tokyo, in addition to its native New York, the latest collection of t-shirts and hoodies captures taxi drivers in their native cities sporting the merch. Each image was shot by a young native photographer in each city, to authentically capture the culture of each area.
The collection is available online now and in select Helmut Lang Stores.